It is a fast world, made faster lately by the internet. Folks buy and sell things sight unseen, and that of course includes horses. I have personally done both and with invariable success.
Are you baffled that you have not managed to sell your horse although you have gone to great lengths? You are acutely aware that he's pretty much a horse without blemish, physical, mental or any other. He handles great, rides like a dream and if there had been ever the equivalent of a sea horse posture, it is him. How he gleams with health in the sunshine, you virtually need eye shades to look at him.
And with all those assets, you have priced him really moderately.
So why aren't the buyers swarming you? You can be assured it's no fault of the pony. Now scan the photos and videos of your pony you have published in your mind's eyes. They're very candid pictures and videos of your horse doing nearly everything he routinely does. They show him at his best, his worst and at every stage in between.
It shows you haven't understood consumer psychology. People need pictures and videos that show only the very best sides of whatever they can buy. They don't want to know about the way your horse sweats after a hard ride, about how you clear out his stall every day, about the way his mane twists into tangled knots whenever it blows. They want the pony they are going to buy to be sparkling clean and glittering every minute of the day, and that's the way they want your photos to portray him.
So redo your photographs and videos. Ideally, shoot them when it is fall or late in the spring. These are times of the year when pony coats are their silkiest. Take care about taking photos and videos of young horses which are in the woolly stages. It is okay to show lots of hair so long as it's neat and well tended. Give your pony a refined look by clipping the feathers on his fetlocks. Trim the hair under his jaw, because that stresses his jowl and improves his look. Clip bridlepath cuts so they do project upwards like a punk mohawk.
Take excellent care to shoot your stills and video utilising the perfect backgrounds. Obviously, you are trying to sell your pony, not your range or some land close by, but you do need to frame your pony against the right setting to get maximum visible impact. The 1st need is a clutter-free and distraction-free place. That suggests a natural, not man-made backdrop without machinery and haystacks and barns.
Try to get a background that contrasts strongly with your horse: if he is dark, select a light coloured background and vice versa. Take tons of photos. Just one in 100 may be a true masterpiece or something close. The rest won't be anything to get enthusiastic about. Snap your pony from both sides, standing really alert and glorious on all 4 feet.
This is bound to take some time, but the ultimate result will be really worth the effort. When you. Show your horse in the clearest light possible you are making it easy for prospective buyers to decide whether he is just what they are hunting for.
Are you baffled that you have not managed to sell your horse although you have gone to great lengths? You are acutely aware that he's pretty much a horse without blemish, physical, mental or any other. He handles great, rides like a dream and if there had been ever the equivalent of a sea horse posture, it is him. How he gleams with health in the sunshine, you virtually need eye shades to look at him.
And with all those assets, you have priced him really moderately.
So why aren't the buyers swarming you? You can be assured it's no fault of the pony. Now scan the photos and videos of your pony you have published in your mind's eyes. They're very candid pictures and videos of your horse doing nearly everything he routinely does. They show him at his best, his worst and at every stage in between.
It shows you haven't understood consumer psychology. People need pictures and videos that show only the very best sides of whatever they can buy. They don't want to know about the way your horse sweats after a hard ride, about how you clear out his stall every day, about the way his mane twists into tangled knots whenever it blows. They want the pony they are going to buy to be sparkling clean and glittering every minute of the day, and that's the way they want your photos to portray him.
So redo your photographs and videos. Ideally, shoot them when it is fall or late in the spring. These are times of the year when pony coats are their silkiest. Take care about taking photos and videos of young horses which are in the woolly stages. It is okay to show lots of hair so long as it's neat and well tended. Give your pony a refined look by clipping the feathers on his fetlocks. Trim the hair under his jaw, because that stresses his jowl and improves his look. Clip bridlepath cuts so they do project upwards like a punk mohawk.
Take excellent care to shoot your stills and video utilising the perfect backgrounds. Obviously, you are trying to sell your pony, not your range or some land close by, but you do need to frame your pony against the right setting to get maximum visible impact. The 1st need is a clutter-free and distraction-free place. That suggests a natural, not man-made backdrop without machinery and haystacks and barns.
Try to get a background that contrasts strongly with your horse: if he is dark, select a light coloured background and vice versa. Take tons of photos. Just one in 100 may be a true masterpiece or something close. The rest won't be anything to get enthusiastic about. Snap your pony from both sides, standing really alert and glorious on all 4 feet.
This is bound to take some time, but the ultimate result will be really worth the effort. When you. Show your horse in the clearest light possible you are making it easy for prospective buyers to decide whether he is just what they are hunting for.
About the Author:
Horses are Heather Toms
passion and she enjoys sharing her extensive knowledge through her 100s of
articles with other horse lovers visit HorseHorses
passion and she enjoys sharing her extensive knowledge through her 100s of
articles with other horse lovers visit HorseHorses
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